David Cummings on Startups

Yesterday, Startup Riot had two keynote speakers, one of which was Adam Rich. Adam is the co-founder and editor-in-chief of Thrillist. I had heard of Thillist before but didn’t realize it was a city-specific daily email site with something new of note in one of four categories: eat, drink, travel, own.

Here are some notes from Adam Rich’s keynote at Startup Riot:

  • Original idea came from being in Philly trying to find the coolest stuff to do
  • Built a bar in dorm room for prohibition cocktails
  • National men’s magazines good for an airport layover but not tactical
  • Local city guides had relevance but weren’t focused on the young professional male
  • Built Thrillist to have filtered, targeted city information for his guy demographic
  • Idea is 10% and execution is 90%
  • Daily Candy was good but light on tech and guy stuff
  • Went to funders of Daily Candy and pitched it…

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